Let’s move mountains.
Plus size is average.
And extraordinary.
And the future of brand growth.
We lead workshops that help you connect with the 65% of Americans who are in larger bodies, so you can:
increase profits
improve talent attraction & retention
gain a fiercely loyal fan base
If you’re not appealing to the plus-size market, you’re competing for the same 33 percent of the same folks that everyone else is grabbing for. That’s because 67 percent of women are size 12 or above… and often left out from brand’s plans and growth opportunity.
And this oft-ignored segment has money to spend — in all industries.
Plus-sized shoppers equate to $40 billion worth of buying power, and that’s not even including the goods and services (from travel to consumer goods) that have yet to be designed for them.
This isn’t a “if you build it, they will come” scenario.
With decades of lived experience, we know their customer journey is rife with trauma. When this market has gone purchasing in the past, they found a lack of adequate options, saddled with stereotypes and stigma.
As the leader in body diversity, The Gorgeous Agency utilizes data, PR, and influencer & disruptor strategy know-how to advise brands to connect without pitfalls, patronizing or prejudice and emerge a leader and champion with authentic growth in this new market.
We’ve partnered with
New Online Course!
Online Training
Body Inclusivity 101: A Compassionate Introduction
Not sure where to start with body inclusivity?
This is for you.
This engaging and informative online workshop introduces the core elements of body inclusivity, how to be an ally, and how to advocate for a workplace and world where all bodies are welcome.
A Harvard study showed that while negative attitudes based on race and gender have decreased, biases based on size remain consistent. Most people are unaware of their own biases against people in diverse bodies, making it difficult to know what changes must be made to prevent discrimination.
You will learn:
what weight stigma is
how it affects people of all sizes, and
what you can do to make your workplace welcoming for people in all bodies, no matter your job title.
Sign up now to take an essential step toward authentically connecting with the 65% of Americans in larger bodies and creating a workplace where every body is welcome.
Our Process
Body inclusivity can be a challenging topic, so we take a fun and welcoming approach to learning about the nuance and trauma associated with weight stigma, and the benefits for your business in becoming more inclusive.
Body Inclusive Workshop
Audit + Road Map to Growth
The subject matter experts at The Gorgeous Agency offer a panoramic view of your company's internal and external gaps, from HR to Marketing, and create a trail guide for your team to forge authentic connection and growth within the plus-size market and rise with the body inclusive economy.
Implementation
We provide ongoing advisory—with the pulse on the plus-size market and insight—and services to help along the way.
The Gorgeous Agency guides clients to address weight stigma internally so they can achieve growth & DEI goals by creating an inclusive culture that attracts and retains talent.
With Disruptor Strategy know-how, experience in journalism, branding and influencing, we also explore the options to modernize your brand and craft a strategy to reclaim your leadership in this sought-after market.
Inclusive Content Strategy
Influencer Platform
Authentic PR Strategy Development
Digital Segmenting / Tactics
Advisory
What Clients Are Saying